The date grape koolaid fiasco (see original post) is getting national attention. So far, the Spokane Downtown Daiquiri Factory owners maintain the position that they are not changing the drink name. (It does not seem to accomplish anything by posting a comment to their Facebook page as they seem to delete any negative remarks.)
However, Kraft Foods Group (trademark owner) is now aware of the insensitive use of the Kool-Aid brand name in the drink name. Hopefully some sort of action will be taken. I posted my concern/outrage on
Kraft Foods Facebook, along with several others. Feel free to join in!
Check out the following links for more information and thoughts. These are local blogs and contain links to other news articles and comments.
Update. Here is Kraft’s response to my comment on their Facebook page.
Thank you for taking the time to reach out to us. We are as appalled as you. Kraft does not support or condone this drink, and finds its existence to be highly insensitive to a serious issue. This blatant misuse of the Kool-Aid trademark is offensive to so many, including us, and we are making it our top priority to address the situation ASAP. ~ Sarah
Another Update. The Boycott Spokane Downtown Daiquiri Factory Facebook page provided info regarding a radio station owned by the same people. One of the advertisers on that radio station responded by pulling their ads. All within a couple of hours of being informed by concerned people. I wonder if getting hit in the money belt will increase the offending business’s sensitivity standard.